Presentation tip #2 – Intentions – reloaded revised

My first tip was “be passionate about your topic or do not be passionate.” Ok, I am passionate about my topic, now TIP #2 my intention:…ip-1-re-loaded

Do I intend to share my passion, involve the others in the passion, persuade the others to become passionate also, or delegate the passion and have the audience move it forward? I suppose I am most interested in this question because for the longest time I gave presentations without having first determined the answer for my self. My presentations were good. They received good reviews, but nothing came of them since I had not thought in advance of the outcome I wanted to occur.

However as I became clearer on my intention from my perspective I could determine how to arrange the data of the message to gain the outcome. I became purposefully better at presentations.

If I am sharing data for information purposes only, then making the data attractive, keeping the audience’s attention, and making the data memorable will all be important.

On the other hand if my intention is to move the audience to action as a result of hearing the message, not only do I need to do all the above I also need to get the audience to own some action as a result of the message. I need to connect with intrinsic needs of the audience to allow them to see that resultant action is in their best interest.

The current political contests in the USA were a clear example that a speaker is greatly hindered if he/she attempts to get the audience to do something of great magnitude, but their personal history or integrity does not support the plea. In this case the speaker’s intentions were undermined by the speakers history. It was in fact the history that told the audience about the intention regardless of what was being said.

The more your speech tends towards a call to action the more the speaker had better best be “connected” to the audience. This of course is true for speeches as well as leadership.

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